Digital Accelerator
Week 7
Get Found Online
"I have hundreds of customer emails, but I'm not doing anything with them."
This is a common situation we see with small business owners. Consider a typical artisan bakery owner like Peter - with a list of 500 loyal customers but no systematic way to reach them. After implementing our email marketing strategies, businesses like Peter's typically see an extra boost of orders and income.
This week is about practical email marketing that works for busy business owners.
You'll learn:
- How to build an email list that actually wants to hear from you
- Templates for emails that get opened and drive sales
- Simple automation that nurtures leads while you sleep
- Ways to track what's working (and what isn't)
We'll show you how to:
- Segment your customer list for targeted promotions
- Create automated birthday and anniversary offers
- Set up abandoned cart recovery emails
- Design mobile-friendly email templates that look professional
Consider a consulting business using email marketing. Like many service providers, they often rely on sporadic networking and word-of-mouth referrals. The best part? Once these systems are set up, they work automatically. Whether you're a retailer wanting to increase foot traffic, a consultant seeking more clients, or a restaurant owner looking to fill quiet periods, email marketing can transform your business. Join Week 5 and discover how to turn your email list into your most powerful sales tool.
How to apply
FAQs
Applicants must be at least 19 years old and have a registered address in eligible regions.
The bootcamp is government funded so it’s completely free, with no hidden fees or charges.
Weekly "Platform Deep Dive": In-depth exploration of a featured technology platform
"Tech Integration" sessions: Focusing on connecting various platforms for streamlined operations
Peer learning opportunities: Small group discussions on platform experiences and best practices
Implementation time: Dedicated time each week to apply learnings directly to your business and document in Notion
Students need to commit to 2.5 days per week for 12 weeks and complete weekly projects. Proactive participation is essential to get the most out of the program.
Learners will be given opportunities to evidence skills learnt during the sessions. This can take the form of Zoom quizzes, questionnaires, self-marking quizzes, or peer and trainer assessments of practical work. Each session will contain at least one kind of activity to test their knowledge of the session.
Yes! You'll join a Circle community of students and alumni for ongoing networking and support. Plus, you'll have access to resources and templates to continue your growth.