Digital Accelerator
Week 5
Marketing Made Simple
"I have a website, but no one can find it!"
This is one of the most common frustrations we hear from small business owners. Consider a typical local retailer - they've invested in a beautiful website, but they're invisible in Google searches for their products. Using the SEO techniques we teach, businesses often see their organic traffic increase by double or even triple.
This week demystifies Search Engine Optimisation (SEO) in plain English.
You'll learn:
- Simple ways to improve your Google ranking
- How to choose keywords your customers actually use
- Tools to check if your SEO is working
- Content strategies that attract your ideal customers
We focus on:
- Building authority in your niche
- Creating content that demonstrates expertise
- Optimising for high-value service keywords
- Developing a content strategy that attracts ideal clients
The best part? Unlike paid advertising, these improvements are sustainable. Take the example of a retail shop owner - they might spend £500 monthly on Google Ads, but once they stop paying, the traffic stops.
With our SEO strategies, businesses typically:
- Build lasting organic search visibility
- Reduce dependency on paid advertising
- Attract more qualified customers
- Generate leads 24/7
Whether you're a local restaurant wanting more customers, a consultant seeking quality leads, or a retailer looking to expand your reach, good SEO is essential. Join Week 7 and discover how to get found online without expensive advertising.
How to apply
FAQs
Applicants must be at least 19 years old and have a registered address in eligible regions.
The bootcamp is government funded so it’s completely free, with no hidden fees or charges.
Weekly "Platform Deep Dive": In-depth exploration of a featured technology platform
"Tech Integration" sessions: Focusing on connecting various platforms for streamlined operations
Peer learning opportunities: Small group discussions on platform experiences and best practices
Implementation time: Dedicated time each week to apply learnings directly to your business and document in Notion
Students need to commit to 2.5 days per week for 12 weeks and complete weekly projects. Proactive participation is essential to get the most out of the program.
Learners will be given opportunities to evidence skills learnt during the sessions. This can take the form of Zoom quizzes, questionnaires, self-marking quizzes, or peer and trainer assessments of practical work. Each session will contain at least one kind of activity to test their knowledge of the session.
Yes! You'll join a Circle community of students and alumni for ongoing networking and support. Plus, you'll have access to resources and templates to continue your growth.